Dusting off his purple-tinted glasses, Subcool wasted no time in looking to the future.
After losing pretty much everything he had in the devastating wild fires last year, some people expected the eponymous Subcool to take some time to recover and potentially disappear from the scene for a little while. His house was destroyed, along with countless seeds, strains and memories, so nobody would hold it against him if he had a little sabbatical while he got himself back on his feet. Once the smoke had cleared and the fires were finally under control, he had time to reflect on what he had lost to such a savage and sudden event and while he could have decided to take it easy for a few months, well, that’s just not how he rolls.
Dusting off his purple-tinted glasses, Subcool wasted no time in looking to the future. It’s funny how terrible events can often set us off down a new path which is totally unexpected, but when the hands of fate deal you a tough hand you don’t always have many options available. Initially, he was amazed by the kind offers of help and support which he received from around the globe from people who wanted to help him out or support the communities affected by the fire, but once he had time to think he knew it was time to get straight back to business. While he still has the same passion he has always had for strains and seeds, Subcool saw the trends in the cannabis markets and saw that there was much which could be improved. His new aim became clear: he had to develop a new and innovative product for an innovative and evolving industry.
Speak to anyone living in the recreational and medicinal states and you’ll find that there has been a paradigm shift in the preferred methods of consumptions across many aspects of the market. In recent years, the golden age of joints and blunts has been usurped by the young pups on the block with discerning consumers demanding ever-more-varied options when it comes to enjoying their favorite strains. One of the hottest methods currently doing the rounds is THCa distillate (perhaps because it hits such insane levels of 97-99% and delivers a pretty mean punch), but some people have been critical of distillates because of the harsh taste delivered by some products on the market. Some may say that this is a bit of an unfair criticism, yet you can’t underestimate the desires of the connoisseur who demands an all-round quality instead of just an extreme high. However, when considering the demands of a fledgling market you sometimes need a completely out-of-the-box idea to change the game completely. So, that’s what Subcool set his sights on.
Having spoken to a wide selection of consumers, he found that more and more people want the big hit of distillates with the flavor of their favorite high-quality strains. He also discovered that there are certain sectors of the market which are being under looked and could potentially have specific products developed specifically with them in mind. After working away in his top secret laboratory with the awesome FarmerJohn420, they are ready to unleash a whole new beast upon the world: Subcool’s Terp Sauce.
Subcool’s Terp Sauce is a highly concentrated, carefully crafted and insanely potent blend of THCA crystals and the natural terpenes derived from the flowers. This awesome blend is shipped in what he has called the ‘Daplicator’ which has an awesome pre-measured delivery method that allows users to ‘spooge’ out a single rice-grain-sized dose at the touch of a button. Each dot can be consumed directly, put into a dabber, added to a cone, spread onto a paper or whatever else you fancy doing with it and each daplicator contains 50 measured doses. The way he sees it is that this gives one solid hit for the consumer via their preferred method of consumption without any mess and it comes packaged in a handy disposable pack to make carrying it on your person as simple and convenient as possible. Furthermore, he insists on maintaining organic production methods throughout the process to ensure that he can deliver a clean, natural product which packs an awesome punch
Although he believes that innovation is the backbone of cannabis culture, the shifting sands of the scene mean that those who are cultivating and producing don’t always possess the same exacting standards of those who have been in the game for decades.
Let’s get one thing straight: Subcool is known for his incredibly high standards and he knew that this was non-negotiable. Through all his work with TGA Seeds (and the infamous label of Subcool’s ‘The Dank’) he has established that the flowers, extracts, clones and seeds which have his name attached to them are always of the highest quality and this has led to him putting levels in place which he refers to as ‘The Dank Standard’. For Subcool, this is something which has to be maintained to ensure that his customers get exactly what they expect from everyone’s favorite ‘Weed Nerd’. What does this mean? Well, it means that he is developing a premium product that delivers innovation, quality and finesse at a price that fits in with the rest of the market in spite of its higher standard. While this is an evolution of the Subcool we know so well, it’s still very much business as usual – if the finished product doesn’t make the grade in each batch it won’t be released. No discussion – Subcool’s word is final.
In a world filled with blank-faced multi-nationals intent on maximizing profits at the expense of consumer satisfaction, it’s good to see that the hardcore realists are unafraid to take them on at their own level. This has been a labor of love, but now it’s entering its final stages, he and his Vice President, TGA Will, have been meeting with his lawyers to ensure that everything is above board and allows him the flexibility to amend and develop it for different aspects of the evolving market (including some awesome plans for Vegas, baby). Subcool is playing by the rules, keeping it breezy and making sure that he takes the game by storm all over again.
Originally published in Weed World Magazine Issue 134
