Coca-Cola Co. is in “serious talks” with Aurora Cannabis Inc
Coca-Cola says that it is monitoring the industry and is interested in drinks infused with CBD. The company is in talks with Aurora Cannabis Inc. according to the report from BNN Bloomberg.
The Coca-Cola Co. is in “serious talks” with Aurora Cannabis Inc. to develop cannabis-infused beverages, a groundbreaking move that would signal a significant foray into the marijuana sector by one of the world’s most iconic consumer brands, multiple sources familiar with the matter told BNN Bloomberg.
The sources said that Coca-Cola (KO.N 0.02%), the world’s largest beverage company, is interested in developing beverages that are infused with cannabidiol, commonly referred to as CBD, the non-psychoactive chemical found in marijuana plants.
Unlike other deals between alcohol makers and cannabis producers aimed at making drinks that will give consumers a “buzz” similar to inhaling marijuana, Coca-Cola and Aurora (ACB.TO 14.05%) would likely develop beverages that will ease inflammation, pain and cramping.
Estimates vary, but the consumer CBD market is estimated to grow to US$2.1 billion by 2020, from $202 million in 2015, according to a recent report in the Hemp Business Journal.
Coca-Cola has already been diversifying with the range it offers and the recent announcement of the purchase of Costa Coffee chain.
Source – BNNBloomberg